I think there's a lot of advantages a domain name may have depending on its use and purpose. However these advantages I will mention are only some of the advantages available and these are the advantages I know.
1. `Naming Rights` - A domain name may only be registered once and for one buyer only. Since it is in a first come, first served basis, the first one to register the name shall have the right to use the name.
2. `Identity` - Just the same as a brand name or a logo, a domain name represents an identity which visitors always recognize.
3. `Simplicity` - if used for blogger, you domain name shortens the URL address of your blog and it is much easier to remember.
4. `Adds Credibility` - A domain name projects a professional image of you. It tends to say that you are a professional blogger.
5. `More Advertisers` - Some advertisers prefer a domain name than a sub domain name. With the use of a domain name, there is an expansion of opportunities for your blog. More advertisers, more tasks.
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